The copyright challenges in your organisation
Where does the material on your website and marketing material come from? Did you check the copyright, if any, of the used material? Or have you taken out some copyright insurance to limit your liabilities? Do you send links to your customers? The use of content or images on the website or in marketing material of any kind can pose a challenge. And what about the Text and Data Mining requests of the R&D Departments on copyrighted material to boost innovation? Did you create a database on licensed content? Do you know what the new 2016 EU Copyright legislation means for your organisation? What are the do’s and don’ts within the creative Common landscape? Many corporations from Pharmaceutical to Automotive, from Chemical, Food to Electronics don’t know they face copyright challenges every day and have potential liabilities in their operations, information sharing, sales & marketing activities. It all depends on where and how they execute their activities and what their licenses say about any of the re-use of copyrighted material. Due to the nature of their business, legal departments in corporations are often mainly focused on IP (their own), taxation or M&A issues for their own business. Copyright compliancy and the inherent risks are very likely not on their mind.
Apart from publishing and licensing knowledge, Allrightsonline.com has proven expertise in relationships between publisher and corporate and oversees the enduring and competitive effects of different choices. In the current climate, awareness of recent copyright development at national and international level is extremely important. In order to be able to react quickly to change we stay up-to-date through on-going education, networking and copyright conference attendances.
As a result of our longstanding working experience, we have understood the need to design and present many in-house copyright trainings for staff in communication, marketing and product development departments as each department has its own needs (from permission to copywriting, dark archives and search databases), and looks at copyright from a different perspective. Our approach to TDM issues is based on informed study and experience of the workplace by participating in the PDR (Pharmaceutical Documentation Ring) for instance.
Both of us have worked and lived abroad and have strong cross-cultural practical and educational backgrounds.