Joost Kollöffel is a professional with over 20 years of international business experience. He excels in setting up and leading innovative and game-changing projects and is experienced in the online information industry (scientific, technical medical & education). Creating and managing a new business with good margin through creative approaches is what drives his passion.
As an innovative and quick sales and marketing professional with experience working in and with the academic and corporate markets of the publishing industries, he can help you drive growth. He offers a deep understanding of the varied audiences: academic and corporate librarians, information professionals and researchers. Combined with using digital and traditional sales and marketing techniques, he can translate your business goals into resonating campaigns and effective activities. He is Level 5 Pragmatic Marketing certified.
He believes in an integrated marketing approach; from the top of the marketing funnel by for example creating online and offline strategic content placed in smart outlets that will raise brand recognition and brand awareness, to lead generation activities such as webinars and life meetings to set up customer retention programs (for example advisory boards for strengthening relationships with key clients to receive strategic input); these assets need to be in place in a way that creates synergy.
In his view, marketing is a precursor to sales; the two go hand in hand. His prior responsibilities often were in Sales and Marketing, so he is able to combine the two functions. In fact, they should not be seen separated…
Joost Kollöffel holds a Masters degree in Biology, specialised in Molecular Genetics from the Free University of Amsterdam, the Netherlands. He speaks fluent Dutch, English and German.